Although search engines remain the best platform your target audience will be exploring, the SEO environment has become more competitive than ever. Therefore social media has developed as an extremely efficient marketing channel. Not that it’s less competitive, but the company will optimize traffic and achieve sales with the right social media marketing strategy.
Start by asking yourself a key question: What is my business goal, and what do I want to achieve through social media? Is the goal of raising brand awareness, creating more engagement, or driving more revenues? Your marketing targets must be consistent with your business goal.
You’ll need to understand your target audience before you start your social media campaign. You should use sophisticated social media analytics software for your research. I suggest using the Free Social Search tool on Talkwalker. On this tool, you can search for your brand/hashtag and understand who is talking about you and what they are saying.
When you’ve got the buyer personas you can pick the platforms you want to use. Not all outlets of social media are equally important to all corporations. You need to see where your target audience is most involved in each of these channels and how they consume data.