Social media Marketing

Although search engines remain the best platform your target audience will be exploring, the SEO environment has become more competitive than ever. Therefore social media has developed as an extremely efficient marketing channel. Not that it’s less competitive, but the company will optimize traffic and achieve sales with the right social media marketing strategy.


Set Marketing Targets

Start by asking yourself a key question: What is my business goal, and what do I want to achieve through social media? Is the goal of raising brand awareness, creating more engagement, or driving more revenues? Your marketing targets must be consistent with your business goal.

Defines Your Target Audience

You’ll need to understand your target audience before you start your social media campaign. You should use sophisticated social media analytics software for your research. I suggest using the Free Social Search tool on Talkwalker. On this tool, you can search for your brand/hashtag and understand who is talking about you and what they are saying. 

Pick Relevant Social Media Platforms

When you’ve got the buyer personas you can pick the platforms you want to use. Not all outlets of social media are equally important to all corporations. You need to see where your target audience is most involved in each of these channels and how they consume data.

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Facebook currently ranks as the largest social networking site with 2.5 billion active monthly users. 43 percent of these 2.50 billion users are female and 57 percent are male. The largest group of users is that of males aged between 25 and 34 years.


The Facebook-owned photo-sharing social networking app has 1 billion active monthly users. With more than 50 billion photos posted to date, 71 percent of Instagram users are under 35 years of age. Instagram provides great engagement rates for advertisers as 130 million users click on a shopping post each month.


The micro-blogging site which restricts posts to 280 characters has more than 330 million active users per month. 67 percent of Twitter users are 24 and above in terms of age demographics. According to a 2018 Pew Research Center survey, 71 percent of Americans on Twitter are using the site to get news.


The technical networking site is home to more than 260 million active monthly users. The largest number of accounts are from the USA, India, China, Brazil & the UK. The network is composed of 63 million decision-makers, 17 million opinion leaders, and 10 million C-Level executives, according to LinkedIn.

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